Unseen 2Pac Clip from 1996 MTV Awards Goes Viral: Death Row East, Nas Diss, and More
A recently resurfaced video of 2Pac at the 1996 MTV Video Music Awards has gone viral, reigniting discussions about his fiery personality, his bold vision for Death Row Records, and his tense relationships with other hip-hop artists. The clip captures the late rapper in rare form as he announces the launch of Death Row East, disses Nas, and discusses the East Coast-West Coast feud that was at its peak during the time.
The Announcement of Death Row East
In the clip, 2Pac boldly proclaims the expansion of Death Row Records, spearheaded by Suge Knight, into the East Coast market. The initiative, dubbed Death Row East, was envisioned as a direct challenge to the dominance of East Coast labels like Bad Boy Records.
“We’re here to bring a real revolution to the East Coast,” 2Pac says in the video, with his signature intensity. “Death Row East is about uniting real street music from coast to coast.”
The announcement was seen as a provocative move at the time, solidifying Death Row’s aggressive business strategy under Suge Knight and 2Pac’s role as its outspoken ambassador.
Taking Aim at Nas
The viral clip also captures 2Pac addressing Nas, a rising East Coast star whose debut album, Illmatic, had already made him a legend in hip-hop. At the time, tension between the two artists was palpable, stemming from perceived slights in lyrics and industry politics.
“He ain’t ready for me,” 2Pac says in the clip, throwing direct shade at Nas. “I respect what he’s doing, but this is war, and I’m here to win.”
While 2Pac and Nas reportedly squashed their beef shortly before 2Pac’s untimely death, this clip is a reminder of how high tensions were in the mid-90s hip-hop landscape.
East Coast-West Coast Feud
The MTV Video Music Awards took place during one of the most contentious periods in hip-hop history. The so-called East Coast-West Coast feud had escalated due to publicized altercations and diss tracks from both sides. 2Pac’s rivalry with The Notorious B.I.G. and his disdain for Bad Boy Records were central to this conflict.
In the video, 2Pac addresses the feud head-on:
“This ain’t about East or West. It’s about real versus fake. And I’m as real as it gets.”
This statement showcases 2Pac’s ability to galvanize his audience while positioning himself as a figure of authenticity in an industry rife with competition.
Legacy of the 1996 MTV Awards Moment
The viral clip underscores the raw energy and unfiltered charisma that defined 2Pac. His announcement of Death Row East, coupled with his bold commentary on rivalries, encapsulates the volatile yet revolutionary spirit of 90s hip-hop.
Although Death Row East never fully realized its potential following 2Pac’s death just weeks after the awards, the concept remains a testament to his forward-thinking vision and relentless ambition.
A Cultural Touchstone
As fans continue to reflect on 2Pac’s impact on hip-hop, moments like this remind us why he remains an icon. The MTV Awards clip is not just a historical artifact—it’s a glimpse into the mind of a man who was shaping the culture even as it consumed him.
Would you like to include details about the aftermath of the awards or expand on 2Pac’s relationship with Nas leading up to this moment?
About the author
The Complicated History Between Cardi B and Offset
The Complicated History Between Cardi B and Offset Cardi B and Offset have had a tumultuous relationship marked by both passionate love and public controversy. Their journey together has been a rollercoaster of romantic highs and personal challenges, captivating fans and media alike. The couple first began dating in early 2017 and quickly became one of hip hop's most talked-about pairs. By October of the same year, Offset proposed to Cardi B during a live performance, and they secretly married in September 2017. Their relationship seemed to thrive publicly, especially with the birth of their daughter, Kulture, in July 2018. However, their union was often tested by rumors of infidelity. In December 2018, she announced that her and the Migos rapper had split due to his alleged unfaithfulness. Offset publicly apologized and made grand gestures to win her back, leading […]
Blazin Has No Intention To “Delay The Drama” With New Single
Blazin "Delay The Drama" with The Punchline Academy & Styles P! In this exclusive interview, we sit down with Long Island's own Blazin to talk about his latest release, "Delay The Drama," a hard-hitting collaboration with The Punchline Academy and hip hop heavyweight Styles P. Known for his lyrical precision and gritty delivery, Blazin has been steadily building his reputation in the underground hip hop scene. With past collaborations featuring legends like Kurupt, KXNG Crooked, and Cappadonna, Blazin continues to solidify his place in the culture. On Shade 45's The Punchline Academy, Blazin has consistently impressed audiences with his sharp bars and authentic energy. Now, he's bringing that same intensity to "Delay The Drama," a record that blends street wisdom with raw lyricism, perfectly complemented by Styles P's signature grit. In this conversation, Blazin opens up about the creative process […]
Diamond D Drops Visuals for New Anthem “T.S.N.Y.”
Diamond D Drops Visuals for New Anthem "T.S.N.Y." Featuring NEMS, Saigon, PRAYAH, and TONS Hip hop legend Diamond D has returned with the official video for his latest single, "T.S.N.Y." The track features an all-star lineup including Brooklyn's own NEMS, the ever-lyrical Saigon, rising talent PRAYAH, and the gritty wordsmith TONS. This powerhouse collaboration brings together veteran lyricism and street-hardened energy, delivering a hard-hitting anthem that celebrates New York City's raw essence. A Tribute to New York Grit "T.S.N.Y." (an acronym that many fans are speculating stands for The Streets of New York) is a homage to the unfiltered, unapologetic energy of NYC. The track is a perfect blend of grimy beats and rugged bars, with each artist delivering verses that reflect the city's struggles, triumphs, and cultural pride. Diamond D's signature production anchors the track with boom-bap drums and […]
LL Cool J vs Jay-Z The Rap Beef You Never Knew About!
The History of the Beef Between LL Cool J and Jay-Z Hip hop has long been a genre defined by lyrical competition and rivalries. One such tension-filled relationship exists between two of New York City's most iconic rappers: LL Cool J and Jay-Z. While their feud never escalated into full-blown diss tracks, subtle jabs and industry politics have fueled their rivalry over the years. Origins of the Tension The roots of the tension between LL Cool J and Jay-Z date back to the early 2000s when Jay-Z became the president of Def Jam Recordings in 2004. LL Cool J, a Def Jam veteran who had been with the label since the 1980s, felt sidelined under Jay-Z's leadership. LL believed that Jay-Z prioritized younger, emerging artists over veteran acts, leading to a sense of neglect toward his own career. In various […]
Fredro Starr Drops Hood Jealousy Video
Hood Jealousy: The First Single from the 'Soul' Album Fully Produced by Fredro Starr Hip hop fans are in for a treat as Fredro Starr, one of the founding members of the iconic group Onyx, unveils the first single from his upcoming album Soul, titled "Hood Jealousy." This track dives deep into the raw emotions and challenges that stem from envy and competition within the streets, delivering powerful storytelling over hard-hitting beats that only Fredro Starr can provide. Fredro Starr: A Hip Hop Veteran Fredro Starr, born Fred Lee Scruggs Jr., is a multifaceted rapper, actor, and producer best known as a core member of the legendary hardcore hip hop group Onyx. Emerging in the early 1990s, Onyx gained widespread acclaim for their aggressive style and energetic performances. Signed by the late Jam Master Jay of Run-D.M.C. to JMJ Records, […]
Cam’ron and Jim Jones: Beef In Harlem Explained
Cam’ron and Jim Jones: A Look at Their Ongoing Issues and History The tension between Cam’ron and Jim Jones, two iconic members of Harlem’s legendary rap collective Dipset, has been a topic of conversation for years. While the two have shared a storied career as collaborators, their relationship has seen its fair share of ups and downs. Recently, new reports and social media posts have reignited public interest in their complicated dynamic. A History of Brotherhood and Breakdowns Cam’ron and Jim Jones rose to prominence in the early 2000s as part of The Diplomats (Dipset), alongside Juelz Santana and Freekey Zekey. The group became synonymous with Harlem swagger, cementing their place in hip hop history with albums like Diplomatic Immunity and countless mixtape classics. Despite their success as a collective, cracks in the foundation began to appear in the mid-2000s. […]
Related
LL Cool J vs Jay-Z The Rap Beef You Never Knew About!
The History of the Beef Between LL Cool J and Jay-Z Hip hop has long been a genre defined by lyrical competition and rivalries. One such tension-filled relationship exists between two of New York City's most iconic rappers: LL Cool J and Jay-Z. While their feud never escalated into full-blown diss tracks, subtle jabs and industry politics have fueled their rivalry over the years. Origins of the Tension The roots of the tension between LL Cool J and Jay-Z date back to the early 2000s when Jay-Z became the president of Def Jam Recordings in 2004. LL Cool J, a Def Jam veteran who had been with the label since the 1980s, felt sidelined under Jay-Z's leadership. LL believed that Jay-Z prioritized younger, emerging artists over veteran acts, leading to a sense of neglect toward his own career. In various […]
Claressa Shields Confirms Relationship with Papoose
Claressa Shields Confirms Relationship with Papoose and Addresses Remy Ma Drama In a surprising twist, professional boxer Claressa Shields, often referred to as the GWOAT (Greatest Woman of All Time), has confirmed her relationship with Papoose, the celebrated rapper and husband of fellow artist Remy Ma. Shields recently took to social media to make the announcement and directly addressed the swirling rumors and drama involving Remy Ma. A Shocking Revelation Fans were stunned when Shields, a two-time Olympic gold medalist and multi-division world champion, confirmed her relationship with Papoose. The pairing caught many off guard, as Papoose and Remy Ma have long been regarded as a power couple in the hip-hop world. Shields’ announcement marks a rare public foray into her personal life, as she’s typically known for her focus on her boxing career and achievements. Clarifying the Situation with […]
Top 10 Sexiest Hip Hop Baddies for 2025
Top 10 Sexiest Hip Hop Baddies for 2025 Hip hop in 2025 continues to thrive with an incredible mix of beauty, talent, and bold personalities. These ten women represent the pinnacle of charm and accomplishment in the industry, owning their spot as the top baddies of the year. 1. Cardi B Cardi B’s electrifying personality and unmatched success keep her at the forefront of the hip hop world. With multiple Grammy wins, viral moments, and an unshakable cultural presence, she’s a true powerhouse. 2. Latto Latto’s fearless lyrics and magnetic energy have made her a rising star in the rap game. Her chart-topping tracks and captivating style ensure she’s one to watch in 2025. 3. Saweetie From her icy image to her catchy hits, Saweetie dominates both music and fashion. A trendsetter and business mogul, she’s carved out an empire […]
Cuban Link on Fat Joe Alleged “Racist History”
Cuban Link on Fat Joe Rapper Cuban Link, a former member of the Terror Squad, has reignited his long-standing feud with Fat Joe by addressing allegations of racism leveled against the Bronx rapper. In a recent interview, Cuban Link did not mince words, claiming that these accusations align with what he has experienced and observed over the years. Cuban Link detailed specific incidents and behaviors he believes lend credibility to the allegations, referencing testimonies from individuals within the industry. One notable account he mentioned comes from Smooth the Engineer, who shared his perspective on Fat Joe's alleged conduct. According to Cuban Link, these incidents paint a picture of someone whose actions and words have raised questions about his views on race. This public confrontation is the latest chapter in a tumultuous history between Cuban Link and Fat Joe. Their beef […]
Lil Wayne On Super Bowl Snub & Kendrick Lamar
Lil Wayne Opens Up About Super Bowl Snub and Reacts to Kendrick Lamar’s Verse Hip hop legend Lil Wayne recently gave fans a glimpse into his thoughts on two intriguing topics: his feelings about being overlooked for a Super Bowl performance and his reaction to Kendrick Lamar’s verse on “Wacced Out Murals,” which he heard for the first time today. A Super Bowl Snub For the first time, Lil Wayne addressed a question that has puzzled fans for years: Why hasn’t he been featured in a Super Bowl halftime show? Despite a career filled with chart-topping hits, undeniable influence, and groundbreaking artistry, the rap icon revealed he feels overlooked for the world’s biggest stage. “It’s not something I’ve dwelled on,” Wayne admitted, “but when you think about the moments I’ve had in music, you’d think it’d be a consideration.” […]
Be the first to leave a comment